Different genres of music magazine are aimed at a different niche audience. Therefore, my magazine will also be aimed at a particular social group. I decided during my pitch, that I would like to create my magazine 'for the fashion-conscious rockaholic', I feel that this magazine will also appeal to the music-driven art student type.
My feature artist represents this social group; middle classed and aged 16-25. My artist is male although I feel that I want my magazine to appeal to both genders, much like 'Q' magazine or 'i.D'. My target social group will have similar style to my artist and I would like to make him appear as an iconic role model to an audience- if an artist an audience admires is on the cover, it creates more of a selling point, paired with the label of the magazine e.g. people buy Rolling Stone for the logo as well as the content.
I think that my target social group will have to be fairly well-abled to read in-depth articles and fairly well-educated about music, artists and fashion.
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